Home | B2B Sales Resume Writing Vs B2C Sales Resume Writing

B2B Sales Resume Writing Vs B2C Sales Resume Writing

Whether you work in B2B sales or B2C sales, your resume is essentially a sales resume. Writing a sales resume will not be a difficult task for you because you sell stuff every day. Only this time, you are selling yourself to a hiring manager. Treat your resume like your initial pitch. Your sales resume should get you a meeting with the hiring manager so you can close the sale. Just like in sales, it will take time for you to get the job offer, but the initial contact you make with your sales resume will make a world of difference to the result.

What is B2B sales?

Careers in sales are not easy, but a career in B2B sales is much harder. As a B2B sales representative, you have to sell your goods or services to businesses, who are tough customers. B2B sales is also known as business-to-business sales and refers to the act of selling products and services to businesses, rather than to direct consumers. B2B sales have higher purchase risks, more stakeholders, and take more time than B2C sales.

What is B2C sales?

Working in B2C sales, you make sales directly to consumers. B2C sales, which also goes by business-to-consumer sales, deals with selling products or services to individual consumers through a third-party website, in-person, or online. There are different types of places for you to work as a B2C salesperson such as direct sellers, online intermediaries, services, and subscription services.

Key differences between B2B sales resumes and B2C sales resumes

Although both types of these sales involve selling a product or service, some core differences set them apart. One major difference is obviously the target sales audience.

If you work in B2B sales, your B2B sales resume should be written targeting companies that sell their stuff to other businesses. As a B2B salesperson, you will need to demonstrate your awareness of B2B sales cycles, business negotiation, high purchase risk associated with the sales ROI, and industry trends. You also need to highlight how you excel at collaborating with stakeholders across sales projects, and how you can easily build and nurture lasting relationships with customers. B2B sales resumes don’t set much value upon product knowledge, as your customers rarely use the product you sell.

When you are writing a B2C sales resume, your target reader will be a business that sells goods or services directly to a consumer. Your B2C sales resume should focus on your ability to generate multiple sales, compel customers to make purchases via storytelling, and promote discounts and offers in an appealing way. You don’t need to put much emphasis on complex sales knowledge, as B2C sales representatives deal primarily with one client at a time. Elements like your product knowledge and your capacity to learn new information fast will make your B2C sales resume shine because your customers definitely use the products you sell.

Highlighting your sales skills on a B2B sales resume Vs. a B2C sales resume

Whatever company you work for, there are certain sales skills that your resume must boast, in order to impress a hiring manager. Also, these skills will function as the sales keywords that get you noticed by the ATS. We have made things easier for you by selecting the best B2B sales skills and B2C sales skills to go in your resume: