How to create a compelling cover letter for 2025

For years, job seekers have debated whether cover letters even matter anymore. Some believe they’re outdated, just an unnecessary formality. Others swear that a well-written one can make all the difference. The truth? It depends on how you write it.

A dull, copy-pasted cover letter won’t do you any favors. But a personalized, well-crafted one? That can be the thing that pushes your application to the top of the pile.

In 2025, recruiters don’t want to see generic introductions or robotic, over-polished formalities. They want authenticity. They want to get a sense of who you are beyond the bullet points on your resume. So, if you’re still using that tired old “I am writing to apply for…” opener, it’s time for a refresh.

Here’s how to craft a modern, compelling cover letter that actually gets read, and more importantly, gets you hired.

Ditch the formalities, start with something real

Picture this: A recruiter has just opened their inbox to 50+ applications for one role. They start scanning cover letters, and half of them begin with: "I am writing to express my interest in the position of…”

At this point, they’re already checked out. So, how do you stand out? Start strong. Your opening line should feel natural, like something you’d actually say if you were talking to the hiring manager in person.

Instead of: "I am excited to apply for the Marketing Manager position at XYZ Corp."

Try something like: "I still remember the first time I saw an XYZ Corp. campaign, it was the kind of marketing that made me want to work in this industry. Now, after five years in the field, I’d love to bring that same creativity to your team."

This kind of opening does two things:

• It immediately engages the reader by making it personal
• It subtly shows that you’ve done your research, you’re not just applying blindly

Tell a story (but keep it short and impactful)

A cover letter is not just a retelling of your resume. It’s a chance to add context, personality, and a bit of storytelling. Instead of listing skills like you would on a resume, illustrate them through an example. If you’re applying for a leadership role, don’t just say, “I have strong leadership skills.” Tell a quick story that shows how you led a team successfully.

For example:

"Last year, I took over a struggling project that was weeks behind schedule. The team was overwhelmed, and morale was low. Instead of pushing harder, I restructured the workload, gave the team more ownership, and built a clear roadmap. Within a month, we were back on track—and we finished the project a week ahead of the deadline."

This is so much stronger than just listing “project management” or “team leadership” as skills. Stories stick.

Make it about them (not just you)

A common mistake? Writing a cover letter that’s entirely me, me, me. Yes, you’re introducing yourself, but hiring managers ultimately want to know what you can do for them.

Let’s compare two versions:

1. “I am a highly skilled content strategist with a passion for digital marketing and a strong background in SEO.”
2. “I’d love to bring my experience in SEO and content strategy to ABC to help boost your online engagement and drive more conversions.”

See the difference? The second version connects your skills to their needs. Scan the job description carefully. What’s their biggest priority? Whether it’s increasing revenue, improving customer experience, or streamlining operations, frame your experience in a way that directly benefits them.

Address career gaps or changes with confidence

If you have a career gap or are switching industries, don’t ignore it, own it. A gap in your resume isn’t necessarily a red flag if you explain it well. Here’s how:

Career Gap

"After taking time off to care for a family member, I’m eager to return to the workforce. During this period, I completed a certification in X and worked on freelance projects to stay engaged in the industry."

Career Change

"Although my background is in journalism, I’ve spent the past year diving into digital marketing, earning certifications in SEO and content strategy. My ability to craft compelling narratives translates seamlessly into brand storytelling, and I’m excited to bring this perspective to your team."

The key? Keep it brief and focus on what you’ve done to stay relevant.

Close strongly and give them a reason to reach out

The closing paragraph is your final chance to leave an impression. Don’t end with something vague like: "Thank you for your time. I hope to hear from you soon."

Instead, be proactive and enthusiastic: "I’d love to discuss how my skills and experience align with your team’s goals. Let me know if you’re available to connect, I’m happy to work around your schedule!"

This invites action, rather than just passively waiting for a response.

Final proofread (because mistakes kill first impressions)

Nothing ruins a great cover letter faster than typos, awkward phrasing, or poor formatting. Before you send it off:

• Read it out loud, you’ll catch weird sentences instantly
• Have a friend review it, a fresh pair of eyes helps
• Double-check the company name, you’d be shocked how many people forget to update it

Little details matter. Writing a compelling cover letter isn’t about following a rigid formula. It’s about writing like a real person. Recruiters don’t want perfection, they want personality, clarity, and confidence.

• Start strong, ditch generic openers
• Tell a story. Show, don’t just tell
• Make it about them, not just you
• Address career gaps with confidence
• Close strong, invite action