Make yourself stand out in a crowded job market

We always highlight the importance of standing out in the current job market if you want to get noticed by your desired employers. This is important for all job seekers, no matter their experience level or industry. Did you know that personal branding can help you draw attention to yourself in the job market?

What is personal branding?

Basically, personal branding is the art of marketing yourself as a brand. If you are a job seeker, you can develop and broadcast your personal brand to showcase your unique skills, qualifications, experiences, and personal attributes to attract attention from the right employer. When your personal brand resonates with recruiters and potential employers, you will start observing better results for your job search.

Why is personal branding important?

Some employers, especially large-scale companies, receive hundreds of job applications for a single position. It isn’t easy to read all of these applications to determine whether the job seekers are ideal for the job. Among the masses, there will be underqualified candidates, overqualified candidates, and those with no related experience. If you believe that you are a perfect fit for the position, you must cut through the noise. With personal branding, you can:

• Increase your visibility to employers online by enhancing your LinkedIn profile
• Attract more related opportunities on job boards by optimizing your job search profiles
• Build a name for yourself within your industry as an expert professional
• Set yourself apart from many equally qualified candidates by highlighting why you are different

How to build your personal brand

Do you want to build your personal brand after reading all that? It’d be a surprise if you didn’t. Here are some of the best tips from our career experts to build your personal brand:

Identify what sets you apart

Your unique value proposition is integral to building your professional brand. First, you must identify what makes you different from all the other professionals in the field. Your unique value proposition is a beautiful combination of your best qualities, skills, experiences, expertise, and qualifications that help you perform your job at a higher level.

Narrate your career story

Every career has its own story to tell. If your resume is a boring list of job duties, not a single hiring manager will be interested in reading it. However, if you use your resume to narrate a compelling story about your career, you will have a lot of interest from employers. Think about each of your past jobs and find your biggest achievements while employed. Now, all you have to do is present them on your resume in a compelling manner.

Create and share content

LinkedIn is a great tool for professional personal branding. Instead of letting your LinkedIn account just sit there passively during a job search, you can use it to broadcast your personal brand. First, start by interacting with relevant content on the platform. Then, you can use them to inspire yourself and create your own content related to what you do. Share your thoughts and ideas with your network through the platform to build your professional brand.