Tips for employers: How to write an effective job description


Are you preparing to hire new talent in 2024? Then, you will be writing a lot of job descriptions this holiday season. If you want to attract the right kind of talent that is a good fit for your business, you should craft compelling job descriptions. There are millions of jobs listed online at any given moment. If you want your job description to stand out among the rest, it should market your business the right way to the future hire.

However, you can’t make your job description too long while listing all your requirements and job details. Your job description should provide information to the job seekers, but still be concise. Before we begin writing a job description, let’s investigate about what a job description is.

What is a job description?

A job description is a document that summarizes everything about a given job title, including things such as the basic responsibilities, duties, daily tasks, skills, and qualifications required. This is a technical document that describes how a candidate is expected to perform at a given role. Job descriptions also carry details about the business, such as the company culture, mission, and benefits offered by the employer.

How can you write an effective job description?

According to Indeed, 52% of job seekers say that the quality of the job description is an influential factor that helps them decide whether to apply for a job. Here’s how you can attract more talent with your job descriptions:

Add a clear job title

The job title of your job description must be specific. You are likely to get more responses for a targeted job description than for a general one. In fact, 36% of job seekers who search for jobs on online job boards do so by looking for a specific job title. So, the next time you write a job description, instead of listing “HR professional,” list “Human Resource Specialist” to see better results.

Avoid using internal jargon

Don’t use company jargon or lingo when creating your job description. Whether it is the job title or the scope of the role, describe your requirements using universal terms. That way, your job descriptions are likely to pop up when job seekers search for opportunities.

Write a job summary

Don’t just dive right into the requirements of the role when you create your job description. Start it off with a concise summary of the role. You should provide an overview of the company and a brief description of your expectations in the summary.

Introduce your company and brand

Your job description doesn’t have to look like a boring 80’s classified ad. You can personalize your job description by introducing your company and your business values to the reader. Show why a potential candidate would love to work for you using examples about your company culture.

Provide the location

Are you hiring for a remote role or is this an ad for a hybrid role? Showing the exact location of the job will help you reach the right audience of job seekers. Mention whether the candidate would be required to come into the office everyday as well.

Outline the responsibilities

Highlight the core responsibilities of the position on your job description. Be sure to include any specific requirements associated with the role as well. Use concise language and bullet points to highlight important duties and responsibilities. You should also follow a priority order when listing responsibilities on your job description.

Show what qualifications you need

Your job description must show job seekers the exact qualifications you require from applicants. These will include things such as educational qualifications, previous experience, certifications, licenses, familiarity with certain concepts/tools, and skills.

Mention the salary range and benefits

Candidates are more likely to respond to your job description if the compensation aligns with their salary expectations. List a salary range for the position on your job description. You should also mention the other perks that come with the job such as unlimited PTO, flexible working hours, dental coverage, and pet-friendly office spaces on your job description.

By Resume Mansion



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