Write a resume that showcases your personal brand

What is the one thing you want your resume to do in 2024? Make hiring managers go “wow” when they see it? Then, you are in the right place! Your resume can impress potential employers when you fill it with the most important and impressive information about your career. The key to a good resume with a wow factor is to lead with your personal brand.

What is your wow factor?

Simply put, your wow factor consists of the top five things that are the most important and valuable about yourself as a candidate for the job you are applying for. These are the five things you want an employer to see first when they look at your resume. Your wow factor is a part of your personal brand. It is important that your wow factor is prominently displayed at the very top of your resume. You should also ensure that every part of your resume reflects your wow factor.

Write a personal branding statement that brings out your wow factor

So, how can you bring out your wow factor on a resume? You can write a personal brand statement to go at the top of the document. This will make your wow factor memorable and impressive to hiring managers. There are a few things to keep in mind when crafting your personal brand statement.

First, it must be specific. Your personal brand statement must not consist of vague proclamations. It should mention specific examples of impressive things you have achieved in your career, preferably with quantified data to back them up. Second, your personal brand statement must show action. You can do this by removing passive phrases and replacing them with action verbs that show your initiative.

Bring out your wow factor through the summary statement

If your resume starts with a bland, generic resume summary, this is an ideal opportunity for you to get rid of it. Your resume summary should consist of the three most impressive and noteworthy achievements you have had in your career that make you the ideal candidate for the position. These three achievements can all be wow statements. If you want, you can just go with two wow statements. Remember, you must sprinkle your wow factor throughout the resume, so there’s no need to overdo it in the summary.

Let the career history wow your readers

Are you a job seeker who fills the career history with laundry lists of job duties that you’ve done during your past jobs? Then, your entire work experience section needs to be rewritten. A generic work experience section only attracts eye rolls from employers. If you want to wow them, you should use specific examples of professional achievements to describe each of your past roles. Be sure to quantify your achievements so that your resume stands out among others.

Use additional resume sections to further impress potential employers

Look at all the other sections on your resume. They deserve to have a few wow statements in them, don’t you think? Let’s look at how you can bring out your wow factor through multiple resume sections.

Education – Want to highlight the MBA you took? Add the credentials right after your name at the top of the resume and describe your MBA in the education section. Use relevant keywords.

Awards – Made Dean’s list and won five scholarships during college? Potential employers must know that. A dedicated Awards section will help you highlight your academic achievements.

Recognition – have you won Employee of the Year twice in a row? Why not create a dedicated Recognition section for your resume to show off your professional achievements?

Publications – If you have published several papers related to the industry, your resume must highlight the fact. Create a separate Publications section and list your papers. Cite them correctly in APA style.

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